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NOW Broadband offers a variety of internet plans, premium TV packages, and phone plans, allowing customers to combine all of their communications and entertainment services into one convenient package.
NOW, a Sky subsidiary, began as an on-demand TV service akin to Netflix, providing quick access to some of Sky’s most popular programming without requiring a long-term contract or a satellite dish.
While it still provides a wide choice of entertainment, sports, movies, and children’s programming, it has recently expanded into broadband and phone services, offering both contract and no-contract fibre broadband.
The flexibility of NOW Broadband plans sets them apart from many other providers in the UK. Unlike most providers, NOW Broadband does not need you to sign a long-term contract because all of its packages offer the option of a set 12-month contract or a rolling month-to-month deal.
If you’re only going to be at your current address for a short time and won’t need to bring your internet service with you when you move, for example, this could be excellent because you’ll be able to discontinue your account at any time without incurring cancellation costs.
If you only want to watch a certain event and don’t want to be locked into a Sky Sports agreement, you can bundle your NOW Broadband subscription with daily and monthly NOW TV passes. For example, you could buy a weekly subscription to cover an England cricket test, or you could buy monthly Premier League season passes that you can cancel during the summer break.
These services are ideal if you can’t or don’t want to install a satellite dish in your home because they’re offered via online streaming.
Of course, this flexibility comes with some drawbacks. Because a rolling broadband service comes with higher setup fees, you’ll have to evaluate whether the added flexibility is worth the extra expense. You’ll also have to remind yourself to cancel your subscription when you’re not using it because otherwise, your deal will automatically renew and you’ll be charged every month.
NOW Broadband offers three different packages: Brilliant Broadband, Fab Fibre, and Super Fibre. All of these are available as 12-month contracts or rolling one-month agreements. They also include line rental as part of the pay-as-you-go phone service, or you can add unlimited evening, weekend, or anytime calls for a nominal monthly fee.
What you want to do with your broadband will determine which bundle is best for you. Higher speeds provide for faster streaming and downloads, although they may not be required for all users.
NOW Internet is a member of Ofcom’s Voluntary Code of Practice on broadband speeds, which means that when you join up, you’ll see a personalized guaranteed minimum speed for your address. If the provider fails to meet this guarantee within 30 days, you have the option to terminate your NOW Broadband contract without penalty.
Brilliant Broadband, NOW Broadband’s regular ADSL option, is the cheapest way to get online with NOW Broadband, with typical download speeds of 11Mbps. However, because this varies greatly depending on where you reside and how far you are from your nearest street cabinet, you should double-check your speed before joining up.
This service is best for casual users who will mostly be surfing the web, watching online videos, and reading social media.
Fab Fibre offers average rates of 36Mbps to consumers who require a little more speed. Again, this may vary depending on your location and other circumstances, but there should be less variance with fiber than with ADSL. However, it’s always a good idea to double-check before you commit.
Fab Fibre is designed for consumers who require a fast, consistent service with little latency or buffering, such as online gamers and frequent video streamers, and should be excellent if you’re also signing up for one of NOW’s TV passes.
With an average speed of 63Mbps, the fastest option offered with a NOW Broadband service, Super Fibre, provides an additional speed boost. This is ideal for larger households where numerous people will be streaming, gaming, or downloading at the same time.
What you consider to be a good broadband speed is determined by how you intend to use it. For example, NOW Broadband advises a minimum streaming speed of 2.5Mbps, whereas Netflix recommends a minimum of 5Mbps to ensure HD quality material. Ultra high-definition 4K services, on the other hand, require roughly 25Mbps to function properly.
Of course, these are the bare minimums; if you want to ensure a seamless experience or will be utilizing numerous devices in your home at the same time, faster services will come in handy. In general, the higher the connection, the more devices you’ll need to connect.
Your broadband speed will be determined by a variety of factors, including whether fiber is available to your home and how far you live from your exchange, among others.
Use the Switch Squid Postcode Checker to see what speeds are available in your region and what speeds you can expect.
NOW TV is most well-known for its television packages, which provide a streaming alternative to Sky TV. Each NOW TV streaming subscription is also built around flexibility, with each bundle or ‘pass’ available on a rolling monthly basis. Entertainment, Sports, Movies, Kids, and hayu are the five subscription packages offered by NOW TV.
All NOW Broadband plans include a free NOW Broadband Hub 2 router with dual-band wireless internet and two 1GB LAN ports for any wired connections.
The router is simple to set up and does not require the services of an engineer. All you have to do is use the provided cords to connect it to your home’s master phone jack. While any phone socket in the house can be used, utilizing the master one — which is usually larger than the rest and may have an Openreach or BT logo — will ensure the fastest possible speed.
Simply insert the provided microfilter into the socket, then connect your phone and router to the corresponding ports. You don’t need the microfilter if your socket is prefiltered (you can tell if it has two ports instead of one) – just put the router directly into the port, connect the power cord, and you’re ready to go.
NOW Broadband features several online guides and FAQs to help you with the most common issues and questions, but it also has a ‘Live Chat’ function that provides real-time customer service.
To find if NOW Broadband is the best deal for your household, try our postcode checker.
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