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Compare NOW TV deals
NOW (formerly NOW TV) gives you Sky Atlantic, Sky Sports and Sky Cinema as monthly streaming passes — no dish, no long contract. Bundle with NOW Broadband to save more.
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What Is NOW and How Does It Work?
NOW TV Passes — Prices and What's Included
Flexible passes can be cancelled anytime. Saver plans require a minimum 6-month term.
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When NOW Is the Right Choice
You want Sky Atlantic exclusives — Succession, The Last of Us, House of the Dragon — without committing to an 18 or 24-month contract.
You follow Premier League, Formula 1, or golf and prefer to pay for Sports only during the season, then cancel during summer.
You're renting and can't install a satellite dish. NOW streams entirely over broadband — no engineer visit required.
You travel frequently and need access on a laptop, phone, or tablet rather than a fixed set-top box.
When NOW May Not Be the Right Fit
- You want Netflix and Disney+ in the same subscription — NOW does not include either
- You want 4K on a budget — Ultra Boost adds to the monthly cost on top of the pass price
- You stream on more than 3 devices simultaneously — Ultra Boost allows 3 streams maximum
- You want a fixed monthly cost long-term — Sky or Virgin bundles may offer better value per month
How to Get a Better Deal on NOW TV
Choose the 6-Month Saver Plan
Opting for a 6-month Saver plan on Entertainment or Cinema saves around £36 over six months compared to the flexible monthly price — roughly a 30% discount.
Bundle Entertainment + Cinema
The 12-month combined Entertainment and Cinema deal drops to £8.99 per month — significantly cheaper than paying for both passes separately month to month.
Use a Sports Day Pass
For one-off events — a Champions League final, a Grand Prix, or a golf major — the £14.99 Sports Day Pass is far cheaper than a full monthly pass if you're not a regular viewer.
Add Boost Selectively
Boost (£6/mo) removes on-demand ads and unlocks Full HD and Dolby 5.1 audio. Add it when you're actively watching, cancel when you're not — flexible passes make this straightforward.
How to Compare NOW TV Deals on Switch
From pass selection to signed up in minutes
Enter Your Postcode
Switch checks availability of NOW Broadband plans at your address. If you want to bundle TV passes with NOW Broadband for a small discount, this confirms which speeds are available on your street.
Pick Your Passes
Compare the Entertainment, Cinema, Sports, and Hayu passes side by side. Filter by flexible vs Saver plans and add Boost to compare the full cost including HD upgrade.
Check Total Cost
Switch shows total contract cost, not just the headline monthly rate. For Saver plans with a 6-month minimum, seeing the full term cost helps you compare fairly against Sky or Virgin bundles.
Sign Up Directly
Click through to complete your order with NOW at the same price as going direct. No mark-up from Switch. Flexible passes go live immediately — no engineer required.
Why compare NOW TV deals with Switch
Up-to-date prices, honest filters, no-pressure switching — every plan we list is from a verified UK partner.
Verified prices
Every broadband tariff is sourced from a verified UK partner and refreshed daily — what you see is what you pay.
Switch in minutes
Most customers complete a switch in under ten minutes from comparison to confirmation — no phone calls required.
No hidden fees
We never charge a comparison fee. Our partners pay us a referral when you sign up — your price is the same either way.
Real choice
Compare every major UK supplier in one place — including the smaller challengers the big sites skip.
How switching works
Switching is genuinely fast — most customers go from comparison to a confirmed plan in under ten minutes.
Enter your postcode
We cross-reference Openreach and CityFibre availability so you only see packages that work at your address.
Compare deals
Filter broadband packages by speed, monthly cost, setup fee and contract length — sort by whichever matters most.
Order online
Sign up directly with the provider. Most installs happen within 2 weeks; full-fibre installs need an Openreach engineer visit.
What to look for in a broadband deal
Headline broadband prices are usually for the first year only, after which they jump 30–50%. Filter by total contract cost (not just monthly) to compare like-for-like, and watch for setup fees that some providers waive seasonally.
Full-fibre packages cost only marginally more than copper FTTC and are far more reliable — if your postcode supports it, taking the upgrade is almost always the right call.
Compare NOW TV deals — questions
Do I need NOW Broadband to use NOW TV?
No — NOW passes work over any broadband connection. Bundling with NOW Broadband does usually unlock a small discount on the Entertainment pass, but it is not a requirement.