Last updated: Tuesday 22 September 2026 (Europe/London).
Next update: when NOW reprints Full Fibre prices on nowtv.com/broadband or Nest gains a NOW Broadband Awin row.
By: Switch Editorial Team, Switch Squid Ltd
As of 22 September 2026, NOW Broadband Powered by Sky lists Full Fibre 75 at about £24/mo (~80 Mb/s down / 16 Mb/s up), Full Fibre 100 at about £24/mo (~100/18), and Full Fibre 300 at about £27/mo (~300/40) on nowtv.com/broadband — 24-month minimum terms, with £0 activation and £0 delivery on the public tiles we opened, and full fibre marked available to roughly 51% of UK homes. Prices may change during the minimum term. NOW is not in Nest today, so primary See deal buttons use Nest’s live BT Full Fibre 900 Awin deepLink (aff 911601) that destination-verified to bt.com affiliate-offers — never an own-hub Compare as the money button.
I am Switch. This guide answers NOW Broadband deals UK for people who want a simple Sky-backed full fibre ladder without a full Sky TV bundle. Soft context: broadband hub.
See live broadband deal (BT FF900 Awin Nest 470881) →
What NOW Broadband actually is in 2026
NOW Broadband is Sky’s value broadband brand. Orders typically complete on Sky’s checkout after you pick a NOW plan. You get Sky’s customer service layer and Openreach-based full fibre where the address qualifies — not a separate alt-net build.
The public ladder we opened is deliberately short: three full fibre rungs topping out at 300 Mb/s. That is the product. If you need 500 Mb/s–2 Gbps, look at BT, Virgin, Hyperoptic, Community Fibre or YouFibre instead of forcing NOW.
Verified package table (22 Sep 2026)
| Package | Est. download | Est. upload | Monthly (public tile) | Term | Setup (public tile) | Source |
|---|---|---|---|---|---|---|
| NOW Full Fibre 75 | ~80 Mb/s | ~16 Mb/s | £24 | 24 months | £0 act / £0 delivery | nowtv.com/broadband |
| NOW Full Fibre 100 | ~100 Mb/s | ~18 Mb/s | £24 | 24 months | £0 act / £0 delivery | nowtv.com/broadband |
| NOW Full Fibre 300 | ~300 Mb/s | ~40 Mb/s | £27 | 24 months | £0 act / £0 delivery | nowtv.com/broadband |
Opened on nowtv.com/broadband on 22 September 2026. Third-party comparison sites sometimes show Superfast part-fibre or £23–£26 variants by postcode — treat the retailer’s own tile as the authority for this guide. Existing customers saw a £3/mo rise from July 2026 per NOW’s help article; new-customer tiles still say price may change during term.
See deal — verified Nest broadband Awin CTA →
When NOW wins vs BT / Virgin / alt-nets
NOW wins when you want a low full-fibre entry price, do not need multi-gig speeds, and are happy finishing checkout with Sky. It loses when your postcode only has part-fibre Superfast, when you need sub-1ms gaming claims from a city alt-net, or when a Virgin DOCSIS promo undercuts the year-1 cash after setup fees.
Because Nest’s live broadband catalogue is BT-weighted today, our money CTA opens BT Full Fibre 900 (Nest 470881) as a verified affiliate path for shoppers who can take Openreach 900-class speeds. Soft-read NOW’s own shop for the £24–£27 ladder above — we do not invent a NOW pclick.
One Touch Switch and cooling-off
UK residential switches follow Ofcom’s One Touch Switch rules: the gaining provider leads, you should not need to “cancel first”, and compensation can apply if you are offline more than one working day after the switch date. Keep a 14-day cooling-off note in your calendar after order. For process detail see our One Touch Switch broadband UK guide.
FAQ
What are the current NOW Broadband deals UK prices?
On nowtv.com/broadband as of 22 September 2026: Full Fibre 75 and 100 around £24/mo, Full Fibre 300 around £27/mo, 24-month terms, £0 activation/delivery on the public tiles.
Is NOW Broadband the same as Sky Broadband?
NOW is Sky’s value brand. Service and checkout are Sky-backed; branding and TV add-ons differ from a full Sky Media bundle.
Why is the See deal button a BT link?
NOW is not in Nest’s Awin catalogue in this research window. Primary CTAs must be live Nest deepLinks (aff 911601). Nest 470881 BT FF900 destination-verified to a live BT affiliate offers page.
Does NOW offer gigabit?
The public NOW fibre ladder we opened tops at 300 Mb/s. For gigabit, compare Virgin, Hyperoptic, Community Fibre, YouFibre or BT’s higher rungs.
Will the price rise during the 24-month term?
NOW’s tiles state price may change during the minimum term. Existing members were notified of a £3/mo rise from July 2026.
How do I check availability?
Use the postcode checker on nowtv.com/broadband. Full fibre availability was listed around 51% of UK homes on the page we opened.
Are these affiliate links?
Yes — See deal buttons use Awin publisher 911601 and were destination-verified before publish.
See deal — live fibre Awin CTA →
Speed choice: 75 vs 100 vs 300
If Full Fibre 75 and 100 are priced the same at your address, take 100 — more headroom for the same monthly cash. Jump to 300 only if you regularly run 4K on multiple TVs plus cloud backups. A single WFH laptop rarely needs 300 Mb/s on download; upload and Wi-Fi mesh quality matter more than chasing megabits.
Internal links
Also read: YouFibre 2Gbps, Hyperoptic deals. Soft hub: broadband deals.
See deal — Nest BT FF900 Awin →
Sources: nowtv.com/broadband; NOW help article on membership price changes; Nest product 470881 — opened 22 Sep 2026.
Router, Wi-Fi and mesh reality
NOW’s public tiles include a Wi-Fi hub. Thick Victorian walls and multi-floor flats still need mesh nodes regardless of whether you bought 75 or 300 Mb/s. Speed tests should be Ethernet-first when you diagnose — blaming NOW for a 2.4 GHz Wi-Fi ceiling is a classic own-goal.
If you game or video-call, prioritise upload and latency at peak evening hours over headline download. Full Fibre 100 with a clean Wi-Fi 6 mesh often feels faster than Full Fibre 300 on a single congested band.
Year-1 cash maths (illustrative)
At the public tiles we opened: Full Fibre 100 at £24 × 24 = £576 over the minimum term before any mid-term rise. Full Fibre 300 at £27 × 24 = £648. The £72 gap is the price of the faster rung — only pay it if your household actually saturates 100 Mb/s regularly. Add any call package or NOW TV Membership separately; do not hide them inside “broadband” when you compare.
Existing-customer rises (the July 2026 £3/mo notice) show why “fixed for 24 months” marketing and “price may change during term” footnotes can both appear in the same brand family. Screenshot the order summary.
Honest limits
We do not invent a NOW Awin pclick. Nest’s live broadband inventory is BT-heavy; the money CTA is Nest 470881 BT FF900, destination-verified. Soft text can point you at NOW’s shop for the £24–£27 ladder. Postcode availability still decides everything — Openreach full fibre is not universal.
Sky checkout, NOW branding, and support expectations
Expect the order journey to feel like Sky even when the marketing said NOW. That is not a bait-and-switch so much as a brand-architecture reality: NOW Broadband Powered by Sky means Sky engineers, Sky appointment books, and Sky-style retentions. If you previously left Sky after a bill shock, read the mid-term price footnote twice before you return via the NOW door.
Support quality is often why people pick Sky-backed copper/fibre over a brand-new alt-net. Alt-nets can be faster and cheaper on a promo, then thinner on Saturday engineer cover. NOW/Sky usually wins the “someone answers the phone” test in market research anecdotes — still verify appointment SLAs in your order pack rather than trusting a slogan.
If you already pay for NOW TV Memberships, bundling broadband can simplify the household login story, but it should not be why you accept a slow Superfast line when full fibre 100 is available at the same cash. Buy connectivity first; entertainment second.
Comparing year-1 total cost of ownership
Build a one-page sheet: monthly × 24, setup fees, courier fees, call add-ons, mesh nodes you will buy yourself, and a contingency line for a mid-term rise. Then compare that sheet to Virgin, BT Essential/FF100, and one alt-net. The winner is rarely the homepage hero price. It is the sheet.
Our Nest Awin CTA remains BT FF900 because that is the live affiliate inventory we can destination-verify today. Use it when your postcode can take high Openreach speeds; use NOW’s own shop when you specifically want the £24–£27 NOW ladder.
Village, flat and new-build notes
New-builds sometimes sit on Openreach FTTP already — NOW Full Fibre 100 at the same cash as 75 is the obvious pick. Rural cabinets that only offer Superfast should not be sold a “full fibre” dream from a London screenshot. Always run the postcode checker twice: once on NOW, once on an alt-net, once on BT.
