Broadband12 min read

When Do Black Friday Broadband Deals Start in 2026? What Providers Have Confirmed, and the £23.99 Full Fibre Price to Beat

Black Friday 2026 is on 27 November. EE, Sky, Plusnet and Virgin Media say broadband deals are coming soon; BT Full Fibre 150 at £23.99 is the price to beat.

Switch Editorial Team

Written by Switch Editorial Team

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Last updated: 26 October 2026


Black Friday 2026 falls on Friday 27 November and Cyber Monday on Monday 30 November. As of 26 October 2026, EE, Sky, Plusnet and Virgin Media all say their Black Friday broadband deals are “coming soon” or arriving in November, and none has published a price yet. You can still lock in a good deal now: BT Full Fibre 150 is £23.99 a month with £0 activation and up to £300 towards your leaving fees, and Virgin Media’s M125 starts at £23.99 a month with no setup fee. This SwitchSquid guide lists what each provider has confirmed in its own words, the deals you can order now, and a simple test for whether waiting until 27 November is worth it for your home. We may earn a commission if you buy through links on this page; it doesn’t change the price you pay.

Sources: EE Black Friday broadband, Virgin Media Black Friday deals, Sky Black Friday, Plusnet Black Friday, BT’s broadband deals page, Lightning Fibre’s home broadband page and Ofcom: in or out of contract, all checked on 26 October 2026.

BT Full Fibre 150: £23.99 a month, £0 activation

  • Full Fibre 150 for £23.99 a month on a 24-month contract, rising to £27.99 from March 2027 and £31.99 from March 2028, when we checked on 26 October 2026
  • No code needed: £0 activation, and up to £300 towards your old provider’s leaving fees, paid as bill credit
  • Main limitation: the price goes up each March, and your exact package is confirmed after a postcode check

View this deal

When do Black Friday broadband deals start in 2026?

The honest answer is “some time in November”, and each provider sets its own start. Black Friday is the day after US Thanksgiving, so in 2026 it lands on Friday 27 November, with Cyber Monday three days later on 30 November. Each provider sets its own start date, so the only dates we list are the ones on its own website.

That pattern helps you plan, but it isn’t a promise. The only dates worth acting on are the ones a provider publishes on its own website, so that is all we list below. When a provider puts real prices up, we add them here and change the “Last updated” date at the top. To see price drops checked against 30 days of price history, use our Black Friday broadband deals page.

What each provider has confirmed so far

This table quotes each provider’s own Black Friday page as it read on 26 October 2026. Where no price has been published, it says “Not yet”.

Provider

What its Black Friday page says (26 October 2026)

Prices published?

What you can get now (checked 26 October 2026)

EE

“Our Black Friday broadband sale is coming soon”

Not yet

Up to £200 towards leaving fees, or £300 if you switch TV too

Virgin Media

“Join us in November 2026 for huge savings in broadband, TV and more”

Not yet

M125 from £23.99, gigabit from £29.99, £0 setup

Sky

“Sky Black Friday is coming soon” for TV, Broadband, Glass and Mobile

Not yet

Sky’s standard new-customer deals after a postcode check

Plusnet

“Our Black Friday broadband deals will be back”

Not yet

Plusnet’s standard deals

BT

No 2026 Black Friday page found

Not yet

Full Fibre 150 at £23.99, £0 activation, up to £300 leaving-fee credit

Lightning Fibre

“Early access Black Friday” banner on its home broadband page

After a postcode check

Full fibre from 150Mbps to 2.5Gbps with no annual price rises

If you see a “Black Friday price” for a provider before it appears on that provider’s own site, be careful. Last year’s Black Friday pages stay online on many websites, and an old price is easy to mistake for this year’s.

Person at a kitchen table checking a paper calendar beside a laptop and a mug of tea

Broadband deals you can order now, and what they cost

Waiting only makes sense if you know what you are waiting against. These are deals you can order now, priced when we checked on 26 October 2026, with the first-year and full-contract cost worked out so you can compare them with whatever arrives in November. All are new-customer prices on 24-month contracts.

Deal

Average speed

Monthly price now

Rises

First 12 months

24-month total

Code or credit

BT Full Fibre 150

150Mbps

£23.99

£27.99 from March 2027, £31.99 from March 2028

£319.88

£687.76

No code; up to £300 towards leaving fees

Virgin Media M125

132Mbps

From £23.99

Shown in the basket

From £287.88 before any rise

Depends on the rise shown at checkout

No code; £0 setup with self-install

Virgin Media M500

516Mbps

From £27.99

Shown in the basket

From £335.88 before any rise

Depends on the rise shown at checkout

No code; £0 setup with self-install

Virgin Media gigabit

1,130Mbps on Gig1

From £29.99

Shown in the basket

From £359.88 before any rise

Depends on the rise shown at checkout

No code; Wi-Fi guarantee included with Gig1

Lightning Fibre

150Mbps to 2.5Gbps packages (up to 2Gbps average)

After a postcode check

No annual price rises

Postcode-dependent

Postcode-dependent

Early access Black Friday on the provider’s site

How we worked out the BT figures: a contract starting in November 2026 has four months at £23.99, twelve months at £27.99 from March 2027 and eight months at £31.99 from March 2028. That adds up to £687.76 over 24 months, before any leaving-fee credit. Virgin Media publishes its yearly rise in the basket for your address, so we haven’t guessed it here.

Virgin Media broadband: M125 from £23.99 a month, £0 setup

  • M125 (132Mbps average) from £23.99 a month, M500 from £27.99 and gigabit from £29.99 on Virgin Media’s broadband page on 26 October 2026
  • No code needed: no setup fee on broadband-only, broadband and phone, and bundle packages with self-install
  • Main limitation: Virgin Media network areas only, subject to a credit check, and the price for your address shows in the basket

Choose this plan

Should you wait for Black Friday or switch now?

Three questions settle it for most homes. Answer them honestly and the decision usually makes itself.

1. When does your current contract end?

Your provider has to send you an end-of-contract notice 10 to 40 days before your minimum term finishes, showing what you pay now, what you will pay afterwards and its best deals, according to Ofcom. If your contract ends in December or January, waiting for Black Friday costs you nothing and gives you the widest choice. If you are already out of contract, you are probably paying a higher standard price every month you wait, which can wipe out a Black Friday saving. Our broadband contract ending guide walks through the notice and your options.

2. Is your address covered by a smaller full fibre network?

Regional networks such as Lightning Fibre in East Sussex and Kent often price below the national brands all year, and their offers don’t always line up with the big Black Friday weekend. Lightning Fibre is already running an early access Black Friday offer, so if your address qualifies there may be no reason to wait. Use the provider’s own postcode checker or our broadband coverage checker before you decide.

3. Would a Black Friday deal have to beat a price you can get now?

Write down the first-year and 24-month cost of the best deal you can order now, using the table above. When the Black Friday prices land, compare against those figures, not the provider’s standard price. A “£150 off” headline sounds bigger than “£6 a month cheaper”, yet over 24 months they are worth about the same.

Broadband engineer fitting a fibre wall box beside a front door in a UK hallway

What Black Friday broadband deals usually look like

We don’t know 2026’s prices yet, but the shape of past offers is a useful guide. Most providers use a mix of three things:

  • Lower monthly prices for the whole contract. These are usually worth the most, because they cut every bill for two years.

  • Reward cards or vouchers. You normally claim these online after installation, and you have to spend them within a set time. They aren’t the same as money off your bill.

  • Leaving-fee credit. This helps if you are still in contract elsewhere. BT already offers up to £300, and EE up to £200 (or £300 if you switch TV too), so a Black Friday version needs to beat that.

Reward cards are where people most often lose out. If a deal’s value relies on a card, set a reminder for the day your broadband goes live, and check the claim window in the provider’s terms before you order.

How to compare Black Friday broadband deals properly

When the offers arrive, ten minutes with a calculator will tell you more than any banner:

  1. Work out the full contract cost. Multiply each monthly price by the months it applies, include the March or April rises, then add any setup or delivery fee.

  2. Take off real credits only. Bill credit and cashback paid to your account count. A reward card counts only if you are sure you will claim and spend it.

  3. Check the speed you will actually get. Providers quote average speeds. Under Ofcom’s broadband speeds code of practice, providers that have signed up must let you leave without penalty if the speed falls below the minimum guaranteed in your contract and they can’t fix it.

  4. Check the mid-contract rise. Since 17 January 2025, Ofcom has required providers to show price rises in pounds and pence at the point of sale, so the rise should be in your contract summary.

  5. Check the switching route. Most moves between broadband providers now use One Touch Switch, where your new provider arranges everything. Our One Touch Switch guide explains how it works.

Lightning Fibre: 150Mbps to 2.5Gbps full fibre, no annual price rises

  • Lightning Fibre’s home broadband page showed an “Early access Black Friday” banner when we checked on 26 October 2026, with 24-month packages at 150Mbps, 300Mbps, 1Gbps and 2.5Gbps, free installation and a Wi-Fi 7 router
  • No code needed: Lightning Fibre says it doesn’t add annual price rises on its 24-month plans
  • Main limitation: East Sussex and Kent only, and prices appear after you check your postcode

Check availability

Who should switch now, and who should wait?

Your situation

What we’d do

Why

Out of contract and paying a standard price

Switch now

Each extra month on a standard price adds to your bills, and the deals above are already new-customer prices

Contract ends in December or January

Wait for Black Friday, with the best current price written down

Waiting until Black Friday (27 November) lets you compare its prices like for like with the best current offer

In contract until mid-2027

Only switch if leaving-fee credit covers your exit fees

BT offers up to £300, and EE up to £200, towards leaving fees now

Covered by a regional full fibre network

Check its offer first

Regional providers often run their own early offers and have no annual rises

Need faster upload for work or streaming

Look at full fibre and gigabit options

Our BT broadband alternatives guide compares upload speeds

Our view

Black Friday can be a good time to switch broadband, but it is not magic. The biggest savings usually go to people whose contracts end around late November, and to people who already know the price they have to beat. If you are out of contract now, a deal such as BT Full Fibre 150 at £23.99 a month with £0 activation is a solid price to lock in now. If you can wait, keep this page bookmarked: we will add each provider’s real Black Friday prices here as soon as they appear on its own site.

FAQ

When is Black Friday 2026 in the UK?

Black Friday 2026 is on Friday 27 November, and Cyber Monday is on Monday 30 November. Many UK broadband providers start their offers earlier in November and some keep them running into December. Check each provider’s own page for its dates.

Have any UK providers published Black Friday broadband prices yet?

Not the major ones. On 26 October 2026, EE, Sky, Plusnet and Virgin Media all showed “coming soon” or November messages without prices. Lightning Fibre in East Sussex and Kent was already showing an early access Black Friday offer, with prices after a postcode check.

Is it worth waiting for Black Friday to switch broadband?

If you’re happy with a current offer, there’s no need to wait for Black Friday; if not, and your contract ends around December or January, compare again from 27 November. If you are already out of contract, you are likely paying a higher standard price each month, so switching now is usually cheaper. Compare any Black Friday offer against the best deal you can get now.

Can I switch broadband if I’m still in contract?

Yes, but you will usually pay early exit fees to your current provider. Some providers help with those: BT offers up to £300 towards leaving fees as bill credit, and EE offers up to £200, or £300 if you switch TV too. Check your exit fee first, then see whether the credit covers it.

How much does BT Full Fibre 150 cost?

When we checked on 26 October 2026, BT Full Fibre 150 was £23.99 a month on a 24-month contract, rising to £27.99 from March 2027 and £31.99 from March 2028, with £0 activation. Over a contract starting in November 2026 that adds up to £687.76 before any leaving-fee credit. BT confirms the package after a postcode check.

Do Black Friday broadband deals have price rises?

Usually, yes. Black Friday deals from the big providers normally include the same yearly rise as their other contracts, set out in pounds and pence under Ofcom’s rules. Lightning Fibre says it doesn’t add annual price rises, which makes its totals easier to compare.

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